{"id":30,"date":"2019-10-21T12:30:18","date_gmt":"2019-10-21T15:30:18","guid":{"rendered":"http:\/\/sollusig.com.br\/blog\/?p=30"},"modified":"2026-08-12T14:27:06","modified_gmt":"2026-08-12T17:27:06","slug":"geomarketing-politico-bola-da-vez","status":"publish","type":"post","link":"https:\/\/sollusig.com.br\/blog\/geomarketing-politico-bola-da-vez\/","title":{"rendered":"Geomarketing Pol\u00edtico: A bola da vez."},"content":{"rendered":"<p style=\"text-align: justify;\">Em breve entraremos em mais um ano de elei\u00e7\u00f5es e os candidatos j\u00e1 est\u00e3o a todo vapor em campanha eleitoral. H\u00e1 pouco anos surgiram empresas especializadas focadas unicamente neste tipo de projeto al\u00e9m das tradicionais <strong>empresas de publicidade<\/strong>, focadas mais na imagem p\u00fablica dos candidatos e nas suas compet\u00eancias.<\/p>\n<p style=\"text-align: justify;\">No exterior, como por exemplo Fran\u00e7a, EUA, Espanha, Portugal, entre outros pa\u00edses, o n\u00edvel de aprofundamento j\u00e1 est\u00e1 em outro par\u00e2metro. Campanhas como de <strong>Bill Clinton<\/strong> em 1992 e <strong>Barak Obama<\/strong> utilizaram intelig\u00eancia geogr\u00e1fica em seu planejamento. Esta tecnologia tem avan\u00e7ado em muito neste segmento de mercado, visto que j\u00e1 \u00e9 reconhecido seu potencial no planejamento estrat\u00e9gico de campanhas eleitorais.<\/p>\n<p style=\"text-align: justify;\">O <strong>geomarketing<\/strong> \u00e9 uma ferramenta consagrada no mercado de geotecnologias e vem sendo usado por grandes empresas no planejamento e reconhecimento territorial de mercado identificando concorrentes e potenciais consumidores. No campo politico este tipo de marketing \u00e9 entendido como um <strong>conjunto de t\u00e9cnicas<\/strong> de investiga\u00e7\u00e3o, planejamento, gest\u00e3o e comunica\u00e7\u00e3o que s\u00e3o utilizados na concep\u00e7\u00e3o e execu\u00e7\u00e3o de estrat\u00e9gias e t\u00e1ticas durante toda a atividades de campanha pol\u00edtica. O geomarketing pol\u00edtico \u00e9 uma ferramenta estrat\u00e9gica onde o conhecimento pr\u00e9vio do advers\u00e1rio e o ambiente desempenham um papel muito importante na tomada de decis\u00f5es. Com estas t\u00e9cnicas \u00e9 poss\u00edvel espacializar o desempenho eleitoral de cada legenda em elei\u00e7\u00f5es anteriores e identificar para campanhas futuras o <strong>perfil socioecon\u00f4mico<\/strong> do eleitor. Com isto \u00e9 poss\u00edvel direcionar a campanha e saber onde, no espa\u00e7o geogr\u00e1fico, se tem maior ou menor desempenho eleitoral assim como avaliar o desempenho dos advers\u00e1rios e gerar campanha direcionada para estes eleitores. A an\u00e1lise geogr\u00e1fica dos dados de elei\u00e7\u00f5es \u00e9 uma ferramenta poderosa para alocar corretamente os recursos e concentr\u00e1-los em lugares onde que ser\u00e1 mais eficaz. Alie-se aos vencedores, utilize intelig\u00eancia geogr\u00e1fica no seu planejamento estrat\u00e9gico e ven\u00e7a a elei\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em ano de elei\u00e7\u00f5es \u00e9 essencial para os pol\u00edticos conhecerem seus eleitores<\/p>\n","protected":false},"author":3,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[10,9],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-geografica","tag-geomarketing","tag-politica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geomarketing Pol\u00edtico: A bola da vez. - L&#039;Atitude<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sollusig.com.br\/blog\/geomarketing-politico-bola-da-vez\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geomarketing Pol\u00edtico: A bola da vez. - 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